Take Advantage of the Holiday Spirit

Keep calling and generating revenue throughout the last week of the year!

The Challenge

  • Phone reps want to take vacation around the holidays.

  • Your buildings or offices may be closed.

  • You are worried about bothering patrons and prospects during the holidays.

DCM’S Approach

  • DCM starts talking to phone reps and Managers in November about how lucrative this time can be.

  • DCM sets the expectations with managers, phone reps and our contacts within the organization that this will be a productive and profitable time if the room is fully staffed and well managed.

  • DCM managers make the phone room a festive atmosphere and keep energy high, often adding holiday music and games.

  • We call during regularly scheduled shifts and may even add day shifts during the week.

  • We do not call on Christmas Eve or Christmas Day or on New Year's Eve or New Year's Day.

The Results

  • In 2009-10 and 2010-11 the week between Christmas and New Year's saw results averaging around $11,000 for the week.

  • Results did vary depending on the size of the organization, the manager's success at staffing the room and the leads being called at the time.

  • All of the results were consistent with results for those campaigns' non-holiday weeks in December and January.

  • Take a look at some of the results that were achieved during the last week of 2009 and 2010: See Chart.

The Takeaway

  • One-third of all charitable gifts are given in December, and December 30th and 31st are the two biggest giving days of the year.

  • Don't miss the opportunity to generate revenue and spread good cheer!


To learn more about DCM and our services please visit www.dcmtm.com or contact DCM’s Vice President of New Business and Marketing, Eric Nelson, at enelson@dcmtm.com or 718-488-5577 x5017.