It Pays to Prospect Card!

Today's prospects are tomorrow's new attendees.


The Challenge

  • Many arts organizations have stopped doing prospect cards because of a mistaken industry perception of a dramatic diminishing return on investment.

DCM’S Approach

  • Prospect cards can be a great way to qualify vast numbers of names in an organization's database who haven't bought or given in more than 5 years; and to qualify traded, purchased or demographic lists for telemarketing. DCM calls prospect card respondents as soon as possible after the card is received.

The Results

  • The 2011-12 San Francisco Opera telemarketing campaign bucked that trend with a very successful prospect card response that saw $78,980 in overall income received from prospect card leads. That revenue represented a dramatic 100% increase in the projected revenue for the campaign.

The Takeaway

  • Prospect cards are still a viable way to find new attendees. In addition to the revenue brought in through telemarketing, prospect cards also generate income through other sales channels.

To learn more about DCM and our services please visit or contact DCM’s Vice President of New Business and Marketing, Eric Nelson, at or 718-488-5577 x5017.