5 Reasons to Focus on Credit Cards

Nervous about taking the plunge into a credit-card-only campaign? Prioritizing credit cards is a best practice in modern telemarketing. Here are our top 5 reasons why you should do it.

1. Proven Performance: Our extensive experience shows that credit card-only campaigns deliver excellent results across a variety of nonprofits. For one DCM-managed campaign, eliminating check pledges increased total gift revenue by more than 40%! This pattern holds true even for organizations with an older donor demographic.

2. Improved Gift Fulfillment: Credit card donations streamline the giving process. Donors can respond immediately and complete their gifts on the spot, dramatically reducing unfulfilled pledges and ensuring that your organization receives all of the intended support.

3. Cost and Time Efficiency: By eliminating the need for multiple follow-ups and processing checks, credit card campaigns are far more efficient, saving valuable time and resources.

4. Aligned with Modern Donor Behavior: Credit cards are a standard payment method, with many businesses and services moving exclusively to credit card transactions. Our experience shows donors rarely resist when informed that credit cards are the only accepted payment method.

5. Immediate Impact: Especially for urgent or emergency campaigns, credit card donations provide instant funding. The moment a donor completes the transaction, the organization can immediately deploy those resources to address critical needs.

For one DCM-managed campaign, eliminating check pledges led to a 41% increase in gift revenue. This revenue increase was maintained in subsequent campaigns