Telemarketing is Critical in 2022
Celebrating 25 Years
2022 is a crucial year. This year we all move ahead, taking significant steps forward to reclaim normal operations. 2022 also happens to be DCM’s 25th Anniversary serving the sector with best-in-class telemarketing solutions. This year, we want to share some of the collected wisdom and knowledge accumulated over that time. In this and future newsletters, we will update you on what is happening with DCM and share the best practices we observe from our clients and campaigns.
Telemarketing is Critical in 2022
Why is 2022 such a critical year to be on the phone with your patrons? Telemarketing is the most DIRECT of all the marketing and fundraising tools available. The past two years remind us of what has worked over the past decades and why…
Acquisition is more crucial than ever. Your organization must reactivate lapsed and lost patrons as quickly as possible. Telemarketing compliments other direct response tools, increasing touchpoints with patrons to maximize participation and revenue generation. It could not be clearer: people can’t wait to get back to live performances.
Telemarketing is engaging and helpful. Your patrons love and miss you and appreciate hearing from you. They can’t wait to get back to attending live performances. Until they do, patrons have been very generous with donations. Telemarketing reaches your ticket buyers and donors directly and helps them get specific and essential information. Some patrons need extra help and assistance conducting business with you. Telephone agents facilitate the exchange of critical information and the completion of transactions. Nothing replaces that human connection, perhaps now more than ever.
Telemarketing breaks through. Your direct mail and email messages arrive in mailboxes and inboxes with content designed to be consumed at the patron’s leisure. Phone calls create specific moments of engagement, requiring resolution and immediate action.
Telemarketing creates a feedback loop. Learn what excites and concerns your patrons about the year ahead and how you can better serve their needs.
We would love to hear from you about topics in telemarketing that interest you that we can write about in the future.
Please contact Will Lester at 212-279-4888 x 5026, wlester@dcmtm.com